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October 3, 2011 / Ben Simon

Come to London?

One month from today — November 3rd — I and other Mozillians from across the globe will be arriving in London for the Mozilla Festival, happening the 4th-6th.

While I’ve never been, it sounds like a really great event — hundreds of makers, educators, and innovators converging to work together to move our amazing projects forward.

It’s something that’s open to everyone, regardless of skill level, so we wanted to make sure that the entire community had the opportunity to attend. And it gave me an excuse to debut a tactic I know and love — the fallback to the attend ask (you’ll see what I mean below).

So if you’re on the Mozilla list — unless you’re already registered for the Festival — you probably just got the email below. Excited to see the responses!

Message below the fold:

From: Mark Surman,
Subject: Come to London?

Dear Friend,

Mozillians do some amazing work making the Web a better place for all of us. Our projects span a pretty broad spectrum, and I’m proud of everything we’ve accomplished together.

Nothing shows the power of what we can make happen more than the Mozilla Festival: one weekend that moves a huge number of our projects forward in a remarkable way.

Last year, over 500 incredible educators, Web developers, and Mozillians got together to brainstorm, share, and build. Two of our most exciting projects came out of the festival — Hackasaurus, a project teaching kids how to make things on the Web, and Open Badges, an innovative way to offer and gather badges from any site on the Web, combining them into a story about what you know and what you’ve achieved.

The Mozilla Festival is a time where projects like these often get their start or make an incredible amount of progress — and it’s a chance for folks like you who care about making the Web a better place to connect with like-minded people, learn from each other, and collaborate on your own personal projects.

This year’s festival is in London, England, from November 4th–6th. It’ll be intense and exhausting, but absolutely thrilling — and I’d like to personally invite you. I know it’s a lot to ask, but I’m hoping you can make it. What do you say?

Yes — I’ll be there.

Sorry — I can’t make it.

The cost of admission is ultralow for an event like this — just $100 [£60] for an adult and $50 [£30] for students — and that’s because we want to make sure that as many people as possible can participate. But we can only keep that price so low — and offer scholarships to some to help them attend — through the generous support of folks like you. If you can’t make it, I’d encourage you to support this work with a donation.

The theme of the festival this year is “Media, Freedom and the Web.” It’s about discovery, collaboration, and solving real problems.

If you can’t make it, we will facilitate and support local events that share these themes and keep the hacking going post-festival — we’ll be in touch with more information about how to be involved as the Festival approaches.

And don’t worry, you needn’t be a master coder to participate in London or to follow the event from afar — there’ll be sessions of interest for folks of all technical capability.

So — are you in?

You bet.

I can’t make it, but I want to support the Festival and help build a better Web with a donation.

Hope to see you in London,

Mark Surman

Executive Director

Mozilla Foundation


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