Email and donations training
Earlier this week I gave a training to our new development ($$, not engineering) team here at Mozilla on online campaigns (with emphasis on emails and donations).
I got a few requests for the deck, so here it is!
A few notes:
— This was put together by Matt Compton and me back in 2011 for NOI Bootcamp. I did some updating, but he also deserves some blame. That’s also the reason for the NOI theme on the deck itself. [Edit: bunches of it came from a previously developed training by Colin Holtz. Apologies for the omission!]
— Some of the stats may no longer be correct (eg: avg. reader spends 2-7 seconds on an email), but I don’t think anything in there is so out of date as to substantively matter for these purposes.
— I’ve done my best at Mozilla to practice what I preach, but there are certainly times when you can’t follow every rule. Happy to hear any feedback.
There’s obviously a lot more to cover than just what’s here, but hopefully this is helpful to someone!